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The Real Problem with Social Media Influence

Defining influence isn’t the big problem. Nor is finding the “right” influencers. The real problem is where to put the data. This post is a response to a blog article we enjoyed reading by SocialSteve:...

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Klout Scores Are Often Subject To Off-Label Use

Mark Schaefer recently wrote that he is concerned about the significance we allow a Klout score to have in our lives.  He was introduced at a conference as having a <Klout score of 71>, leaving...

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#TheEaglesNest Weeks#24-#30

Here’s what hatched in the nest these past weeks: Week 24 – Digital Fitness It’s not often that you get to spend 7 uninterrupted hours discussing digital fitness with B. Bonin Bough. Stay tuned for a...

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#Influence12 Wrap up

We hope this blog post finds you and your loved ones safe in the aftermath of Sandy. Under the Influence Summit 2012, Advertising Week’s official event on Influencer Marketing was a smashing success!...

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A Practical Influence Score: Something Brands CAN Understand

After reading a series of blog posts by Michael Wu on the subject of Influencer Scoring, I want to express a practical solution. I have been waiting for this point to come up in the conversation, it...

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